People search for information, not products, online. They are not looking to spend money. They type in their search query at the search engines. Your site should be on the first page. You should know how to provide a killer title and description that makes the potential visitor want to click on your site.
Once they are on your site, their objective has not changed. They still want information. So give it to them. As you provide valuable content that satisfies your visitors, you should be developing trust and positioning yourself as the expert. Make recommendations to your products or services. This is the natural progression of an online visitor. They want information, they find you, they receive answers from you, they develop trust in you and think of you as an expert. It is only when those criteria have been met that you gain customers.
There are a few things you can do to help increase your conversion rates:
– Only recommend 2-3 services or products. Having more than this makes it difficult for your visitor to decide which is best for them. It is also very difficult for you to recommend them all.
– Place graphics of your product or service on each page of your content website. This allows visitors to see your offerings more than once.
– Write a monthly newsletter and provide excellent content. Also provide a special on one of your services/products.
– Test everything- price points, graphics, sales page, etc.
Remember – It is best to work smarter and not harder. If you would like additional guidance on how to effectively pre-sell on the Internet, contact me for a free ebook.